Funding search · EIN 431333665 · Kansas City, KS

Dairy Promotion

A grantmaking public charity (files IRS Form 990, Schedule I). Charities like this often run real grant programs with application cycles.

113
grants reported
$298.6M
total given
2022–2025
filing years
$894,285
median grant

Based on grants this organization reported to the IRS for tax years 20222025. This is what they filed, not a complete record of their giving, and recent years may be incomplete because filings lag.

What they fund

advertising

Full IRS filings ↗How this is builtReport an error

Funding pattern

What this funder pays for, at what size, and how to position adjacent work. Read from their filings, with every number checked against the record.

Where the money goes

  • Advertising and promotion grants to state and regional dairy boards
  • National Dairy Board generic milk advertising, roughly 10% of annual total
  • Large regional promotion agencies: Dairy Max, Empire State, Michigan
  • Small state milk promotion boards in New England and the Plains

Typical grant

Median grant is about $894,000, with the middle half between $134,000 and $1.6 million. The big checks go to a fixed hierarchy: National Dairy Board at $27 to $28 million a year, Dairy Max at $16 million, Empire State Development at $6 million, while small state boards like North Dakota, New Jersey and New England Dairy get $22,000 to $60,000. Every recipient repeats annually, with amounts moving only a few percent year over year.

Their words

Phrases from their own grant descriptions, worth speaking back to them.

  • ADVERTISING PROGRAM
  • DAIRY PROMOTION
  • MILK PROMOTION BOARD
  • DAIRY INDUSTRY DEVELOPMENT

Positioning adjacent work

  • Do not treat this as a grantmaker; it is a checkoff pass-through to statutory dairy promotion bodies.
  • If you want this money, work through a state dairy board or the National Dairy Board, not directly.
  • Frame any proposal as advertising, promotion or market development for fluid milk and dairy products.
  • Realistic project scale sits inside a state board's budget, so think tens of thousands, not millions.

Worth knowing: All 113 grants over four years carry the identical purpose line, ADVERTISING PROGRAM, and go to the same 29 dairy promotion boards and commissions, which means this is dairy checkoff assessment money flowing to designated qualified programs rather than discretionary philanthropy. There is no evidence of a single grant outside that closed set, so an unaffiliated researcher has essentially no path in without a state or national dairy board partner.

12 grants matching “milk · $14.1M

  • $3.0M

    Wisconsin Milk Marketing Board · Madison, WI · 2025

    Advertising program

  • $134,183

    Connecticut Milk · Hartford, CT · 2025

    Advertising program

  • $101,338

    Illinois Milk Promotion Board · Bloomington, IL · 2025

    Advertising program

  • $3.2M

    Wisconsin Milk Marketing Board · Madison, WI · 2024

    Advertising program

  • $137,911

    Illinois Milk Promotion Board · Bloomington, IL · 2024

    Advertising program

  • $128,401

    Connecticut Milk · Hartford, CT · 2024

    Advertising program

  • $3.4M

    Wisconsin Milk Marketing Board · Madison, WI · 2023

    Advertising program

  • $147,061

    Illinois Milk Promotion Board · Bloomington, IL · 2023

    Advertising program

  • $126,937

    Connecticut Milk · Hartford, CT · 2023

    Advertising program

  • $3.4M

    Wisconsin Milk Marketing Board · Madison, WI · 2022

    Advertising program

  • $169,112

    Illinois Milk Promotion Board · Bloomington, IL · 2022

    Advertising program

  • $123,720

    Connecticut Milk · Hartford, CT · 2022

    Advertising program

Top recipients

Repeat recipients are the strongest signal of whether a funder has an open door or quietly re-funds the same organizations.

  • National Dairy Board4 grants · $111.7M
  • Dairy Max4 grants · $65.5M
  • Empire State Development Corp4 grants · $25.3M
  • Michigan Dairy Market Program4 grants · $15.7M
  • Wisconsin Milk Marketing Board4 grants · $13.1M
  • Idaho Dairy Products Commission4 grants · $9.8M
  • Adadc Columbus (Mideast)4 grants · $7.3M
  • Midwest Dairy Association4 grants · $6.3M
  • Vermont Dairy Promo Council4 grants · $6.1M
  • Adadc Syracuse (Inc)4 grants · $5.9M

Giving over time

$74.6M
2022
$74.6M
2023
$73.6M
2024
$75.9M
2025

Grant history

The 100 largest of 113 grants.

  • $28.4M

    National Dairy Board · Chicago, IL · 2025

    Advertising program

  • $27.9M

    National Dairy Board · Chicago, IL · 2022

    Advertising program

  • $27.9M

    National Dairy Board · Chicago, IL · 2023

    Advertising program

  • $27.6M

    National Dairy Board · Chicago, IL · 2024

    Advertising program

  • $16.7M

    Dairy Max · Grand Prairie, TX · 2022

    Advertising program

  • $16.5M

    Dairy Max · Grand Prairie, TX · 2025

    Advertising program

  • $16.4M

    Dairy Max · Grand Prairie, TX · 2023

    Advertising program

  • $15.8M

    Dairy Max · Grand Prairie, TX · 2024

    Advertising program

  • $6.6M

    Empire State Development Corp · Albany, NY · 2025

    Advertising program

  • $6.3M

    Empire State Development Corp · Albany, NY · 2024

    Advertising program

  • $6.3M

    Empire State Development Corp · Albany, NY · 2023

    Advertising program

  • $6.1M

    Empire State Development Corp · Albany, NY · 2022

    Advertising program

  • $4.1M

    Michigan Dairy Market Program · Augusta, MI · 2024

    Advertising program

  • $4.1M

    Michigan Dairy Market Program · Augusta, MI · 2025

    Advertising program

  • $3.9M

    Michigan Dairy Market Program · Augusta, MI · 2023

    Advertising program

  • $3.6M

    Michigan Dairy Market Program · Augusta, MI · 2022

    Advertising program

  • $3.4M

    Wisconsin Milk Marketing Board · Madison, WI · 2022

    Advertising program

  • $3.4M

    Wisconsin Milk Marketing Board · Madison, WI · 2023

    Advertising program

  • $3.2M

    Wisconsin Milk Marketing Board · Madison, WI · 2024

    Advertising program

  • $3.0M

    Wisconsin Milk Marketing Board · Madison, WI · 2025

    Advertising program

  • $2.8M

    Idaho Dairy Products Commission · Meridian, ID · 2025

    Advertising program

  • $2.4M

    Idaho Dairy Products Commission · Meridian, ID · 2024

    Advertising program

  • $2.3M

    Idaho Dairy Products Commission · Meridian, ID · 2023

    Advertising program

  • $2.3M

    Idaho Dairy Products Commission · Meridian, ID · 2022

    Advertising program

  • $1.9M

    Adadc Columbus (Mideast) · Columbus, OH · 2025

    Advertising program

  • $1.9M

    Adadc Columbus (Mideast) · Columbus, OH · 2023

    Advertising program

  • $1.9M

    Adadc Columbus (Mideast) · Columbus, OH · 2022

    Advertising program

  • $1.7M

    Midwest Dairy Association · St Paul, MN · 2022

    Advertising program

  • $1.6M

    Adadc Columbus (Mideast) · Columbus, OH · 2024

    Advertising program

  • $1.6M

    Midwest Dairy Association · St Paul, MN · 2023

    Advertising program

  • $1.6M

    Midwest Dairy Association · St Paul, MN · 2025

    Advertising program

  • $1.5M

    Vermont Dairy Promo Council · Montpelier, VT · 2025

    Advertising program

  • $1.5M

    Adadc Syracuse (Inc) · North Syracuse, NY · 2025

    Advertising program

  • $1.5M

    Vermont Dairy Promo Council · Montpelier, VT · 2024

    Advertising program

  • $1.5M

    Vermont Dairy Promo Council · Montpelier, VT · 2022

    Advertising program

  • $1.5M

    Vermont Dairy Promo Council · Montpelier, VT · 2023

    Advertising program

  • $1.5M

    Midwest Dairy Association · St Paul, MN · 2024

    Advertising program

  • $1.5M

    Adadc Syracuse (Inc) · North Syracuse, NY · 2023

    Advertising program

  • $1.5M

    Adadc Syracuse (Inc) · North Syracuse, NY · 2022

    Advertising program

  • $1.4M

    Adadc Syracuse (Inc) · North Syracuse, NY · 2024

    Advertising program

  • $1.4M

    Utah Dairy Commission · Salt Lake City, UT · 2025

    Advertising program

  • $1.2M

    Se United Dairy Industry Assoc · Atlanta, GA · 2022

    Advertising program

  • $1.2M

    Se United Dairy Industry Assoc · Atlanta, GA · 2023

    Advertising program

  • $1.2M

    Se United Dairy Industry Assoc · Atlanta, GA · 2024

    Advertising program

  • $1.1M

    Utah Dairy Commission · Salt Lake City, UT · 2024

    Advertising program

  • $1.1M

    Utah Dairy Commission · Salt Lake City, UT · 2022

    Advertising program

  • $1.1M

    Ada Indiana · Bloomington, IN · 2024

    Advertising program

  • $1.1M

    Se United Dairy Industry Assoc · Atlanta, GA · 2025

    Advertising program

  • $1.1M

    Utah Dairy Commission · Salt Lake City, UT · 2023

    Advertising program

  • $1.1M

    Dairy Farmers · Altamonte Springs, FL · 2023

    Advertising program

  • $1.0M

    Dairy Farmers · Altamonte Springs, FL · 2024

    Advertising program

  • $986,200

    Ada Indiana · Bloomington, IN · 2023

    Advertising program

  • $959,861

    Ada Indiana · Bloomington, IN · 2025

    Advertising program

  • $948,669

    Nebraska Dairy Industry Development · Omaha, NE · 2022

    Advertising program

  • $944,278

    Dairy Farmers · Altamonte Springs, FL · 2025

    Advertising program

  • $925,482

    Nebraska Dairy Industry Development · Omaha, NE · 2023

    Advertising program

  • $894,285

    Ada Indiana · Bloomington, IN · 2022

    Advertising program

  • $814,151

    Dairy Farmers · Altamonte Springs, FL · 2022

    Advertising program

  • $806,429

    Nebraska Dairy Industry Development · Omaha, NE · 2024

    Advertising program

  • $766,743

    Nebraska Dairy Industry Development · Omaha, NE · 2025

    Advertising program

  • $761,486

    Commonwealth of Pa · Harrisburg, PA · 2022

    Advertising program

  • $722,320

    Commonwealth of Pa · Harrisburg, PA · 2023

    Advertising program

  • $714,710

    Commonwealth of Pa · Harrisburg, PA · 2025

    Advertising program

  • $710,642

    Commonwealth of Pa · Harrisburg, PA · 2024

    Advertising program

  • $686,875

    Nevada Farm Bureau Producers · Sparks, NV · 2025

    Advertising program

  • $667,816

    Nevada Farm Bureau Producers · Sparks, NV · 2022

    Advertising program

  • $576,703

    Nevada Farm Bureau Producers · Sparks, NV · 2024

    Advertising program

  • $563,081

    Nevada Farm Bureau Producers · Sparks, NV · 2023

    Advertising program

  • $409,758

    Ada - South Dakota · Pierre, SD · 2024

    Advertising program

  • $380,063

    Minnesota Dairy Research & Promo · St Paul, MN · 2025

    Advertising program

  • $377,315

    Minnesota Dairy Research & Promo · St Paul, MN · 2022

    Advertising program

  • $369,149

    Minnesota Dairy Research & Promo · St Paul, MN · 2023

    Advertising program

  • $352,662

    Minnesota Dairy Research & Promo · St Paul, MN · 2024

    Advertising program

  • $278,156

    Ada - South Dakota · Pierre, SD · 2025

    Advertising program

  • $233,311

    Granite State Promotion Agency · Concord, NH · 2022

    Advertising program

  • $198,082

    Ada - South Dakota · Pierre, SD · 2023

    Advertising program

  • $192,406

    Ada - South Dakota · Pierre, SD · 2022

    Advertising program

  • $169,112

    Illinois Milk Promotion Board · Bloomington, IL · 2022

    Advertising program

  • $166,795

    Maine Dairy Promotion Board · Augusta, ME · 2025

    Advertising program

  • $166,063

    Maine Dairy Promotion Board · Augusta, ME · 2023

    Advertising program

  • $165,413

    Maine Dairy Promotion Board · Augusta, ME · 2024

    Advertising program

  • $159,269

    Maine Dairy Promotion Board · Augusta, ME · 2022

    Advertising program

  • $147,061

    Illinois Milk Promotion Board · Bloomington, IL · 2023

    Advertising program

  • $137,911

    Illinois Milk Promotion Board · Bloomington, IL · 2024

    Advertising program

  • $134,183

    Connecticut Milk · Hartford, CT · 2025

    Advertising program

  • $128,401

    Connecticut Milk · Hartford, CT · 2024

    Advertising program

  • $126,937

    Connecticut Milk · Hartford, CT · 2023

    Advertising program

  • $123,720

    Connecticut Milk · Hartford, CT · 2022

    Advertising program

  • $110,723

    Ada - Kentucky · Louisville, KY · 2024

    Advertising program

  • $103,006

    Ada - Kentucky · Louisville, KY · 2022

    Advertising program

  • $102,157

    Ada - Kentucky · Louisville, KY · 2023

    Advertising program

  • $101,338

    Illinois Milk Promotion Board · Bloomington, IL · 2025

    Advertising program

  • $84,932

    Commonwealth of Ma · Southboro, MA · 2025

    Advertising program

  • $83,122

    Granite State Promotion Agency · Concord, NH · 2023

    Advertising program

  • $83,058

    Commonwealth of Ma · Southboro, MA · 2024

    Advertising program

  • $82,268

    Granite State Promotion Agency · Concord, NH · 2024

    Advertising program

  • $82,021

    Commonwealth of Ma · Southboro, MA · 2022

    Advertising program

  • $81,542

    Commonwealth of Ma · Southboro, MA · 2023

    Advertising program

  • $76,012

    North Dakota Dairy Promo Commission · Bismarck, ND · 2022

    Advertising program

  • $75,225

    Ada - Kentucky · Louisville, KY · 2025

    Advertising program

View all 113 grants →

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Source: IRS Form 990, Schedule I, as filed by this organization. These are grants already paid. Grants paid directly to individuals are reported to the IRS only as totals, so they do not appear as named lines here.